83% of the weekly users bought through Pinterest.Even though your ads will eventually go offline, your pins will stay online forever and thus create clicks long after your campaign finishes. This is the chance for advertisers to reach users at the very beginning of the customer journey and inspire them to buy products. ![]() People search for inspiration and most of the time searches are unbranded. As there is more and more content on Pinterest itself, the search bar has become the heart of Pinterest. They can also follow other pinners and boards. ![]() “Pinners” (the users) can save pins on boards they can create themselves. Pinterest is used for inspiration, information, and entertainment.
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